New book out now: Hold. Borrow. Build.

Cristian Ulloa. Founder.Builder. Speaker. Author.

Co-founder of Crave Management, which helps institutions and governments fund major projects with traditional and tokenised capital – and of Liquid Loans, where people borrow against their crypto at 0% interest.

Cristian UlloaCristian Ulloa

Co-founder of Crave Management, which helps institutions and governments fund major projects with traditional and tokenised capital – and of Liquid Loans, where people borrow against their crypto at 0% interest.

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Cristian Ulloa on a purple-lit stage
Cristian UlloaCo-founder & CEO, Crave Management · Co-founder, Liquid Loans
Meet Cristian

Tokenisation and DeFi expert.

Cristian spent 30 years in business and traditional finance, including as a Partner at BDO and a Principal at Mercer in Australia. He advised large organisations on strategy, risk and performance.

Then he moved into blockchain – first as an investor, later as a builder. He co-founded Liquid Loans, where people borrow against their crypto at 0% interest, along with protocols for digital-asset security and oracle data.

Today, as co-founder and CEO of Crave Management, he advises institutions and governments on tokenisation and real-world assets. He regularly runs educational workshops and speaks at events around the world, and is the author of Hold. Borrow. Build.

157+Speaking appearances
$220MTVL in first year
4Protocols Deployed
30+Years experience
Expertise

Tokenisation for institutions.
DeFi for investors.

Cristian is known for guiding institutions on how to bring real-world assets on-chain, and for helping individuals build their crypto wealth.

Cristian Ulloa leading an interactive finance workshop
01
01 · Crave Management

Tokenisation & RWAs

Bringing major projects on-chain.

How institutions and governments fund, build and launch major projects through real-world-asset tokenisation – from strategy and capital structuring to build and deployment.

Real-world assetsCapital modelsEnd-to-end deployment
Talk to Crave Management →
Cristian Ulloa presenting Hold. Borrow. Build. on stage
02
02 · Liquid Loans

DeFi, Borrowing & Lending

How to build real crypto wealth.

How to unlock the value of your crypto without selling it, using 0% interest, fully self-custodial borrowing and lending – and how to sidestep the mistakes that create lasting “crypto regret.”

0% interestSelf-custodial borrowingRisk & timing
Visit Liquid Loans →
Media

In the media.

Sharing expert views on tokenisation, DeFi and the future of money.

Cristian Ulloa interview on Entrepreneur TV

Entrepreneur TV – DeFi and 0% Borrowing

Cristian Ulloa interview with Blockopedia

Blockopedia – The Future of DeFi Lending

Cristian Ulloa interview with Web3.tv

Web3.tv – The Power of Liquid Loans

Cristian Ulloa interview with ZEX

ZEX – P2P Lending and Fintech Future

Cristian Ulloa interview with Halborn

Halborn – Why Blockchain Security Matters

Cristian Ulloa interview with BDO Australia

BDO Australia – Key Industry Insights

Hold. Borrow. Build. by Cristian Ulloa
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